Show the Red card

This was a teaser of the campaign “Team Brave: Defending human rights in Russia” of Amnesty International, included in AGIR magazine. As Russia prepared for the opening game of the FIFA World Cup 2018, Amnesty International launched this campaign that profiled human rights defenders from each of the 11 regions hosting World Cup matches to raise awareness of their important work.

At a glance, we see the words: torture, violence against women, abuses, intimidation, discrimination, authority abuse, etc., but we are invited to rise our red card to these human rights violations. When we do it, a call to action is revealed: “In Russia, the lives of human rights defenders remain at stake. They need you.”

Concept and design.
Project developed while working as Brand engagement manager for Amnesty International – Portugal.