This campaign explored the concept “do you have what it takes to change the world?” and encompassed printed and web communication materials along with an interactive artefact that was presented at the program’s launch meeting.
The interactive interface explored the physicality through punches in two sensorized platforms that allowed users to progress across different game levels. Each challenge was dedicated to a specific characteristic: ‘strength’, ‘heart’ and ‘intelligence’. The ‘strength’ level, for example, asked the user to show force by breaking poverty images with punches in order to reveal an image of a development project; the ‘intelligence’ level was a quizz. The game intended to entertain, to inform and simultaneously provoke the young people.