‘E se esta fosse a sua única refeição para hoje?’ [What if this was your only meal for today?] was a marketing action made for ‘One Child, One Future‘, a distance sponsorship project by ‘ORBIS – Cooperation and Development‘ that targets low income children from some African counties and Brazil. This action intended to advertise the project on the media and to raise public awareness of the world’s inequalities and get them to act. The sponsorship program assures the education costs and at least one meal per day to the children covered.
It took place on the main train station in the city of Aveiro, where 40 volunteers distributed over 1000 cups with a traditional rice pap with along with the message to passersby.
Video about the action by ‘O Ponto’, regional newspaper: